Biz Art’s vital branding for vital value journey has 7 surefire steps to assist your branding efforts. There is no need to opt for all 7, instead just kick-start it at an appropriate stage and continue doing it religiously.
Remember – a strong corporate brand is more than half the battle won. And synthesizing your efforts will continue to your benefits.
Remember – a strong corporate brand is more than half the battle won. And synthesizing your efforts will continue to your benefits.
What is the 7 step vital branding journey?
STEP 1: Analyzing your situation
- Analyzing the company’s requirement and formulate a study outline by examining your current issues gaps and deficiencies
- Establishing project scope, work plan, research tool, source of information, resource requirements, project timeline and budget
- Selecting the most appropriate branding plan after amendments and review
STEP 2: Positioning your company
- Developing/enhancing the company strategic focus – vision, mission, philosophy, objectives, goals and strategies
- Identifying clear market segments to compete i.e. industry, market, competitors and customer analysis
- Building distinctive competencies/internal enterprise strengths
STEP 3: Building and sustaining vital branding for vital value
- Developing an innovative corporate brand indentify i.e. brand logo creation, trademark registration and key expression strategies
- Defining the innovative brand value proposition and brand promise
- Building and sustaining a competitive positioning through innovative brand uniqueness and differentiation in the local and global market
STEP 4: Formulating and implementing a structured vital branding for vital value plan/roadmap
- Establishing clear and practical branding plan/roadmap
- Define key performance indicators, realistic time-line, operating budget and key persons to be responsible to implement the plan
- Incorporate a periodic review and assessment system to track the progress of the plan
STEP 5: Establishing key structures and systems to support vital branding for vital value journey
- Define the strategic focus, roles and responsibilities, key result areas and key performance indicators of the team
- Formulate living policy, specific guidelines and standard operating processes to support vital branding for vital value
- Design and develop the enterprise’s vital branding for vital value learning, coaching and branding evaluation system
STEP 6: Initiating the Practice of Knowledge Management to develop a culture of vital branding for vital value
- Develop your people to be brands-driven with the appropriate functional skills and related industry experience
- Develop a strong culture of professional competency and vital branding for vital value
- Achieving a higher level of operational excellence, customer responsiveness and innovation intensity to ensure the desired results are achieved
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STEP 7: Financing – Raising Funds with Business Plan
- Identifying sources of funding i.e. Venture Capitals (VCs), government grants, angel investors and etc
- Develop a solid components of vital branding for vital value plan
- Provides living data and references to support fund application procedures, approval procedures, security requirement and etc
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